Are you looking for an effective way to promote your business? Because of modern technology, you might consider using online advertising to reach a wider audience. While promoting your business online undoubtedly helps in generating more customers, you can’t miss out on effective traditional marketing techniques as well. Using company signs, for instance, has proven to be a reliable way of delivering your target message, attracting the attention of prospective customers, and making them convert.
You should understand, though, that not all company signs are created equal. And just because you already have one doesn’t mean you can’t do anything to make it stand out. Your goal should be to create a lasting impression with your company signs. To help you get started, be sure to follow these 10 tips.
Many business owners fail to realize that color is one of the most powerful branding tools they can use. When designing a sign for your company, you must choose the right colors in order to compel your target customers to take the right action. This entails quite a bit of research, as different colors evoke different emotions.
For example, a business that sells dirt bikes might not do well when their company sign is dominated by the color pink. Red proves to be a better option as this color is associated with excitement and youthfulness.
It’s up to you to decide what colors best resonates with your target audience. Be sure to consider your products or services instead of picking a random color you like.
Business signs are meant to be read, so it’s imperative to use clear typography. A lot of people tend to use curly fonts, which prove difficult to read. Remember that potential customers don’t have the luxury of time to stop and read your sign. This is why your font should be crystal clear, enabling anyone to read your message in one quick glance.
It’s also recommended to limit your sign to 2 fonts. Using several different fonts on one sign can be too distracting. A sans serif font works best for company signs. Popular choices include Helvetica, Futura, and Garamond.
3) Word Choice
If you spend some time looking at the company signs of popular brands, you’ll notice that they do a great job at letting their target audience get an idea of how it feels like to use their products or services. Your company sign should be able to create a clear picture of how it can benefit your customers.
One way to target the emotions of customers is by using the right words in your company sign. The words “you” and “yours” are perfect additions. You wouldn’t want to refer to potential customers in the third person. This makes your signs look more conversational, allowing viewers to feel connected to your message.
4) Short and Sweet
Again, you can’t expect your target audience to stop their cars just to read your business signage. What you want is to create a sign that customers would be able to read even when they’re driving. Keeping your message short and sweet can make a huge difference.
Sometimes, you might feel like you have a lot to say. But take some time to create a shorter message with the same level of impact. In general, it’s suggested that your sign should have under 15 words. Be sure to smartly use every space you have.
You probably know that online blogs with visual content get higher engagement rates than blogs with text only. The same principle applies to business signs. When you include graphics, you instantly make your signs stand out from the rest.
There are cases in which including your company logo is all you need. But don’t be afraid to experiment and go with something bolder. A funny graphic might be a great choice if you know that it will attract the eyes of your target audience.
Did you know that there’s a simple trick to make it easier for your audience to read your signs? You might be surprised, but it’s as simple as adding a border. What a border does is it brings focus to the center of your company sign, thus leading the eyes of readers to your core message. This is a neat trick which you can use especially if you have quite a lot of words in your sign.
7) White Space
Many business owners feel that they have to maximize the space of their sign to make it as useful as possible. But adding different design elements just for the sake of it could do your business more harm than good.
Instead of cluttering up your business sign, try using white space. Lots of white space makes your sign clearer. The rule of thumb is that at least 30% of your sign should consist of white space.
Where you will place the sign has a big influence on how you should design it. Do you need an indoor sign? Will it be installed on a car? Or maybe you need a yard sign? After figuring out where the sign will be placed, take a look at the colors and textures in the background. From here, you can make adjustments to your planned design to make your sign pop.
The material from which your sign is made should also be a major consideration. The most common materials are vinyl and corrugated plastic. But you can consider other materials depending on the location of the sign. You may also have to consider things such as the weather in order to choose the best material for your sign.
10) Have Fun
Lastly, don’t forget to have fun when creating your company sign. The entire process doesn’t have to feel like a chore. You can try different layouts, word choices, and colors to see what combination looks most promising.
Remember that if you think your sign is boring, then potential customers will probably think the same. Take your time until you come up with the perfect design for your company sign for https://atlanticsigncompany.com/business-signs-cincinnati-ohio/ to create a lasting impression on your customers.