In an era when consumer trust is at an all-time low, and when reputation is the most important asset that any company can own, corporate advocacy is not so much of a luxury as it is a necessity. Thanks to the internet, any negative news surrounding your company has the potential to go viral within minutes. Any misstep or mistake on your part, no matter how minor, can send your customers running to the hills and cause severe financial turmoil. A strong advocacy campaign can not only prevent such disaster from befalling but also, it can mitigate damage when mistakes do occur. If you are interested in what a professional PR firm can do to help boost your company’s reputation and to keep you in high esteem with the public, keep reading.
The best laid PR plans always include engaging the public. On the one hand, building strong ties with community leaders, public officials and other business owners can help reinforce your place in the community and make people more inclined to work with you. On the other hand, if a crisis befalls you, financial or otherwise, you can turn to your connections for support—and chances are, they will help.
Unfortunately, in today’s world, corporations are seen as part of the problem and not the solution. However, you can change that view with strong corporate advocacy. If you want the public to think highly of you, you need to actually be a part of the solution. A PR team can help you identify key issues surrounding your industry and brainstorm ways in which you can fix them. Your advocacy team will then go on to create a campaign that is sure to let the public know that you’re doing your part.
In large corporations, it can be easy for employees to feel disconnected from the company’s directors, shareholders and CEOs. Employee disconnect can be extremely detrimental to your bottom line, as it could result in lower productive rates, more mistakes and higher turnover rates. Your advocacy team will guide you toward the best way to communicate internally so that everyone feels connected and as if they are a part of the Bigger Picture (which they are). Make your employees feel valued and indispensable and they will become those things.
Corporate advocacy can help your business in so many key ways. If you want the public to love and respect your company, and if you want your employees to be the best they can be, advocacy is a no brainer.