When exhibiting at a trade show, lighting should be a priority and not an afterthought. Proper lighting is critical to the success of your exhibition. You can use lighting to highlight the most important parts of your display and pass certain messages.
The use of ceiling lights and downlights is no longer enough. Most companies now invest a lot of time and money in finding attractive lighting. Spending money on your booth may be a waste if the lighting repels your visitors. Proper lighting makes your booth appear warm and friendly.
Since many businesses are competing for the attention of the same attendees in a show, giving it your bets is a good idea. If the lighting of your booth does not look good, visitors may find no reason to come to you.
Your goal should be to have lighting that looks better than your competitors’. You do not have to use anything fancy or complicated. Your display message should be short and clear and it should be easily visible. Invest in high quality LED trade show lights and floodlights. Vary the designs and styles to appeal to your target audience.
When setting up the lights, think of your favorite store or eh most inviting place you’ve ever been and work with a designer to come up with the effect you desire. Even though your booth is not permanent, you must pay attention to detail. Adding elements such as graphics, ceilings, and décor may help you achieve better results. Use them to make our booth as unique as you can. Play around with colors until you get the lighting of your dreams.
A little effort goes a long way in improving your return on investment (ROI). Speak to your designer and stand builder and ensure that they know what you want.
Benefits of Good Lighting
- Highlighting Your Logo and Product
You can use lighting to highlight your brand including your logo, product, and message. Use lighting to highlight the products you have on display, your logo, and message. With the right designer, you can use lighting to attract visitors to your booth.
- Attracting Attention
You can use lighting to attract the attention of trade show attendees. The main goal of exhibiting at a trade show is to get the attention of your target audience. Once you understand what they want and what would appeal to them, you can use lighting to attract their attention. Use attractive and colorful lighting to catch the attention of potential visitors. Moving lights and uplights are some of the popular lights for trade shows.
- Creating the Right Ambiance
Lighting is a great way to create the atmospheric ambiance you need. Some effective ways of creating the right ambiance using lighting include; dimming, using bright lights, and using colorful lights. Using soft and dim lights is a great way or you to create an air of peace and relaxation. Bright lights, on the other hand, are great for highlighting certain features. They make your booth appear to be friendly.
If you are looking for a company to help you with your trade show displays, consider hiring ExpoMarketing. The company has a personalized and detailed approach so you will always get what you want. It was established in 1991 and has grown to be an unrivaled company in the industry.