Internet Business For Over 50s – 20 Tips For Finding Your Ideal Internet Business Service
There is a perception, created by unscrupulous Internet marketing “Gurus”, that anybody can make a fortune by starting an Internet business. It takes wisdom, experience, patience and persistence to create an income generating Internet business following a solid business plan, just like any other business in the real world. Well, at least for us ordinary folk!
The good news is that being over 50, you have all of these qualities and you can start and maintain a profitable Internet business by enlisting an Internet business service that suits your requirements. Here is how I learned the hard way to find an ideal Internet business service
Undoubtedly the backbone of any venture. To become an expert in research read, learn and practice everything a good search engine provides. Stick with a market leader and use all they have to offer and you wont need anything more. Good search engines offers many excellent and easy to use research services that are not well known as they do not as a rule market their capabilities aggressively. Go to their home page and read everything they have carefully.
2. Stick to what you know
Good Internet marketers try to enlist you in business that “follow the money”. This sounds quite logical as the Internet provides the means to follow booming market niches. But you are over 50. You are an expert in your area, be it in business or a hobby. You can start all over again ( I have encountered several people over 50 that did), but it will take many years to get to your current level of expertise in a new field. Stick to what you know best and use what you have acquired over many years to dominate a market niche in your field.
3. Use Established, Credible and Accountable Companies
There was a time when I mastered searching to the point that I was totally overwhelmed with information. To cope I decided to work with established, credible companies that have a track record of accountability. Once you have become a good researcher using the research engine of your choice you will find companies that can provide you with services and products suited to your needs. Stick with the ones that meet your needs. Do not be tempted to switch to new companies no matter how good the deal sounds. A good company will adapt.
4. If it is too good to be true, it is
Not much more to say about this tip. Being over 50 has the great advantage that we can spot unrealistic claims a mile off. Beware of the “amazing easy way to… anything” marketing hype.
I still fall into this trap. Some marketers are just so good. They know just how to hook you and reel you in. Its actually an amazing example of how you can get almost anybody to part with their money following proven marketing systems. If I follow my first tip above, research, I seldom buy unless it turns out to be of value. Resist the immediate temptation to buy and just do some research. Rather invest the money you would have spent in your future business.
6. Lots of free offerings? Beware!
Free offerings are always attractive. All you have to do is provide a name and e mail and you get some great free information. But then you have “opted in” to receive endless amounts of e mail, some tempting marketing and information overload. I must have about 100 000 free e books saved I never looked at. But to make sure I do not lose out, I… research, of course. And never miss out on the good stuff.